Nestle ‘Hsu Fu Chi’ is one of China’s top confectionery brands; the main product is a cake-based confectionery – Sachima.
July 2019, Hsu Fu Chi wants to create a new online campaign for the 11.11 shopping festival. The target audience focuses on the low tier city,16-25 younger teenagers.
Combining technology with the cello musician Nana Ouyang, the spokesperson for ‘Hsu Fu Chi’ , we created THEREMIN. This product was not only successfully developed but also garnered 60 million views online. It was a massive success in terms of advertising effectiveness.