Dentsu Aegis Network


2019. 04 - 12


IRead Foundation / Tencent Public Welfare / 99 Giving Day / Lianquan Shanghai Public Welfare

My Role

Team Leader / Ideation Research / Project manage / UX design


Starting in April 2019, through internal competitions, I got the opportunity to lead Dentsu Aegis’s annual social responsibility charity project. Over a six-month period, I led research discussions to select topics and put the project into practice.

The project received a total of RMB 80.000 donation from society, Allowed 1815 eligible rural families to receive schoolbag, including ten picture-books donations. More than 20.000.000 people in urban areas were made aware of the issues and knowledge through H5 and PSAs.

Project make Dentsu Aegis China establish an annual long-term cooperative relationship with Tencent Charitable Foundation (one of China’s largest charity foundation )、iRead ShengZheng( China’s most massive picturebook education charity organization ).

H5 Screenshot (Link)

Recording Studio Reference 

Watch children in rural areas use those picture books