SAME PUBLIC TRAFFIC SIGNS, DIFFERENT DRIVING CONDITIONS.
Starting in April 2019, through internal competitions, I got the opportunity to lead Dentsu Aegis’s annual social responsibility charity project. Over a six-month period, I led research discussions to select topics and put the project into practice.
The project received a total of RMB 80.000 donation from society, Allowed 1815 eligible rural families to receive schoolbag, including ten picture-books donations. More than 20.000.000 people in urban areas were made aware of the issues and knowledge through H5 and PSAs.
Project make Dentsu Aegis China establish an annual long-term cooperative relationship with Tencent Charitable Foundation （one of China’s largest charity foundation ）、iRead ShengZheng（ China’s most massive picturebook education charity organization ）.