COMPANY

Dentsu Aegis Network

Time

2019. 04 - 12

PARTNER

IRead Foundation / Tencent Public Welfare / 99 Giving Day / Lianquan Shanghai Public Welfare

My Role

Team Leader / Ideation Research / Project manage / UX design

SAME PUBLIC TRAFFIC SIGNS, DIFFERENT DRIVING CONDITIONS.

Starting in April 2019, through internal competitions, I got the opportunity to lead Dentsu Aegis’s annual social responsibility charity project. Over a six-month period, I led research discussions to select topics and put the project into practice.

The project received a total of RMB 80.000 donation from society, Allowed 1815 eligible rural families to receive schoolbag, including ten picture-books donations. More than 20.000.000 people in urban areas were made aware of the issues and knowledge through H5 and PSAs.

 

 

Project make Dentsu Aegis China establish an annual long-term cooperative relationship with Tencent Charitable Foundation (one of China’s largest charity foundation )、iRead ShengZheng( China’s most massive picturebook education charity organization ).