Lipton (China)
2016. 07 - 11
ISOBAR Shanghai
Product Design, Video Shooting And Editing.
INTRODUCTION
In 2016, to help Lipton’s 11.11 campaign in China, I was involved in developing this Lipton Tea Shop special packaging. As an industrial designer, I went through 5 prototypes as well as experiments and participated in the production and processing process at the factory located in Dongguan.
2016年，为了帮助立顿在中国的11.11活动，我参与了这个立顿茶店特别包装的开发。作为一名工业设计师，我经历了5个原型以及实验，并参与了位于东莞的工厂的生产和加工过程。
INTRODUCTION
In 2016, to help Lipton’s 11.11 campaign in China, I was involved in developing
this Lipton Tea Shop special packaging. As an industrial designer, I went
through 5 prototypes as well as experiments and participated in the production
and processing process at the factory located in Dongguan.
At different points in time, when you take out the tea bags from “Wu tea store”,
Wu Lei will offer you different blessings for drinking tea.
The final project then sold over 3,000 units on Taobao, creating communication value for the brand.
VIDEO SHOWCASE